Proctor & Gamble’s laundry detergent brand Tide has been seeing increased attention lately because of problems with people eating their Tide Pods. These products are concentrated detergent wrapped in a plastic film, and have been a very strongly performing project since being launched in 2012. However, various Internet memes involving videos where people eat these detergent pods have become increasingly shared across social media, leading to widespread misinformation. The company has taken steps to reduce the likelihood of this happening, as the products could be confused for a wrapped candy. Some of these enhancements include child-proof containers and an unappetizing coating that would deter people from eating a detergent pod. While none of this is foolproof, Proctor & Gamble hopes to reduce the likelihood of chemical poisoning through such measures.
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