Affiliate Consultant Judy Looney

Market Research expert Judy Looney

Judy Looney is an experienced Market Research consulting professional with a proven track record of results.  As a client-focused researcher, she has worked in fields that include telecommunications, plastics, consumer products, and automotive industries.  Beyond just her results, Dr. Looney brings excellent communication and leadership skills in addition to experience in managing direct reports and cross-functional teams.

Experience
JMR Market Research Consulting
Atlanta, Georgia
2012 - Present
Principal Consultant

• Customized research services including development and execution of quantitative methodologies and executive interviewing
• Projects include market estimation studies, new product research, and customer needs-based studies
• Skilled in conducting research in business to business and technical fields

LexisNexis
Atlanta, Georgia
2009 - 2011
Market Research Consultant

• Supported internal market research teams for defined contract needs
• Risk, Information, & Analytics division (June 2009 - December 2009)
• Legal Markets (November 2010 - February 2011)

Biolab, a Chemtura Company
Atlanta, Georgia
2006 - 2008
Market Research Manager

• In charge of the development and execution of all domestic and international research for Biolab, a manufacturer of pool and spa chemicals
• Responsibilities included development and management of research budget, supplier and project management, analysis, and presentation to senior management
• Identified opportunities for Biolab's entry into the commercial pool market by conducting multi-country research and providing insights for development of global strategy
• Developed research responsible for a new product that was successfully sold to key customers for the 2009 season
• Created and directed an ethnographic study focused on identifying customer pain points in maintaining their pools, resulting in the identification of ten new product concepts

BellSouth
Atlanta, Georgia
2004 - 2006
Market Research Manager

• Responsible for the development, implementation, analysis, and communication of results for primary market research studies for BellSouth's consumer and small business marketing teams
• Led multi-phase research for a highly visible product launch for entry into video market which resulted in identifying of the target market, feature preferences, and positioning of the service
• Managed research for corporate brand positioning, which resulted in development of positioning to shift from a telecommunication company to a digital solutions provider

Saab Cars USA, Inc.
Atlanta, Georgia
1997 - 2004
Market Research Manager

• Responsible for conducting U.S.-based research with a budget of $1.4 million, conducting activities including supplier selection, project management, analysis, and presentation of key findings to senior management
• Conducted research to develop customer segmentation strategy for future product launches representing 60% volume growth potential
• Managed automotive clinics to determine volume demand and price sensitivity for 2002 product launch that resulted in an increase in sales volume of 25% in 2003
• Redesigned the Saab Customer Satisfaction Program resulting in more rapid and complete feedback
• Improved project turn-around time and achieved an average cost reduction of 22% through the utilization of a dedicated internet consumer panel to conduct ad hoc research projects
• Executed the integration of Saab's ad tracking program into a larger General Motors program, resulting in annual cost savings of $180K.

1995 - 1997
Volume Planning Manager

• Developed U.S. volume projections utilized by Saab Automobiles for production planning in manufacturing facilities in Sweden and Finland
• Managed the development of a statistical model to improve forecast accuracy

1993 - 1995
Dealer Programs Manager

• Directed activities related to the development and administration of dealer and consumer incentive programs, Saab European Delivery program, Saab loaner car program, and GM purchase program
• Managed a two person staff of program specialists
• Developed dealer and customer communications including brochure and point of purchase materials for the  Saab European Delivery program

1992 - 1993
Sales Operation Analyst

• Assisted in the development of dealer and consumer incentive programs

Shop'N Chek
Atlanta, Georgia
1991 - 1992
Research Project Manager

• Responsible for the project management of a customer service evaluation program for a major oil company

General Electric Plastics
Parkersburg, West Virginia
1988 - 1990
Research Project Manager

• Responsible for conducting research for the Plastic Service Center, a plastic distribution company wholly owned by GE Plastics

1987 - 1988
Market Research Analyst
1985 - 1987
Market Development Specialist

Research Expertise

• Product Concept Testing
• Segmentation Studies
• Purchase & Usage Studies
• Brand Equity Studies
• Ethnographic Research
• Brand Positioning
• Advertising Research
• Pricing Research

Education
Doctor of Business Administration (DBA)
Argosy University
Atlanta, Georgia
Sigma Beta Delta

Masters of Business Administration (MBA)
University of Pittsburgh
Pittsburgh, Pennsylvania

Bachelor of Arts, Psychology
Pennsylvania State University
State College, Pennsylvania
Graduated with Highest Honors
Phi Beta Kappa

Professional Associations and Certifications

• Certificate, University of Georgia, Principals of Marketing Research
• Certificate, University of Georgia, AMA School of Advanced Market Research

Contact Judy